Founded in 2020, Minimalist is a skin-care brand that is one of its kind. It has a wide range of products that target various skin types. Within the initial days of its launch, Minimalist made headlines and set-up trends for other skin-care brands. The brand is known to be transparent in terms of the ingredients used in its products and strives to provide “Clean products”. In today’s era, there are a lot of brands that claim to be all-natural. Minimalist aims to break the stereotypes by disclosing that no product is, in fact, chemical-free.
|Exemplary Products||AHA 30% + BHA 2%
Hyaluronic Acid 2% + Vitamin B5
Kojic Acid 2% + Alpha Arbutin 1%
Lactic Acid 10% + Hyaluronic Acid 2%
|Motto||Say hello to ‘transparent beauty’|