The Luxury Pret market is being dramatically changed with the new emerging label An’era by Asmita Verma. Independent women have always led the trend from the front. Be it India or anyplace else. As prosperity in India grows, the appetite for luxury fashion products is increasing day by day. But fashionistas don’t have it easy simply for the fact that the market is increasing by leaps and bounds. Nowadays entrepreneurs have to prove their worth to the ever-knowledgeable customers. This is going to be a great challenge and an opportunity for entrepreneurs.
The An’era by Asmita Verma is a luxury pret wear label, an initiative of Asmita Verma, who started it as a vision to serve women with high-quality Pret styles that are archetypal interpretations of vintage silhouettes intertwined with her modern sensibilities. Presently undertaking online operations and retailing at several multi-designer stores across India, An’era has taken the industry by storm with its diverse and high-quality designer Pret ensembles. As amazing is the range offered by Asmita Verma, similarly amazing is her journey. Her journey is filled with passion and grit. She credits initiation in this niche to her enthusiasm for the intricate and challenging world of the fashion industry.
She was passionately engrossed in the design side of her bachelor’s degree and always had an affinity for global trends. Her vision was to build a brand that could co-curate everything out of her personal style. It was while exploring the fashion market during her tenure of working as a fashion designer, blogger, and content creator with different brands and agencies that led to believe that her design sensibilities for dominant fashion that is effortlessly chic and involved no overdoing should be solidified under a name with a thought through approach.
After working hard to establish the core team and undertaking a wide array of market research phenomena, An’era was launched in 2019. Starting with humble beginnings, she and her team have undertaken to oversee all the aspects of their business in-house. Gradually, this has led to the formation of an ace team committed to serving the customers in the best manner possible. High-quality raw materials like fabric trims and embellishments are all used and sourced from key fabric cities like Delhi, Gujarat, Varanasi, and a bunch of other vendors located in other locations in India.
The rich experiences that Asmita gained in her rigorous bachelor’s and diploma are coming in handy while navigating the complexities of an industry that looks smooth from the fences but is deeply cut-throat and competitive. She believes it takes much more passion and resilience to come to terms with the market demands than skills and expertise would do.
Her vision to cater to the segment of women who are influential, passionate, and have unshakeable willpower is truly reflected in her designs. The feminine energy, edgy cuts, and subtle color palette reflect the unique distinctiveness of the brand which is elegant and empowering at the same time.
This approach of high-style yet classic luxury pret collection of An’era is what clicks with her clients the most. The choice of decadent fabrics and attention to detail with silhouettes that are versatile to the T makes it unique.
The substantial success that the brand gets through their customers is what drives the team behind this spirited, ultra-modern, women-oriented label. She wants to think that her brand should not be merely limited to being known for the products it is selling, but for the qualitative vision the brand stands for that is eventually contributing to the growth of their hardworking artisans.